Saturday, 2 March 2013

Tao Kae Noi Tempura Seaweed - Original Style

Posted by Unknown at Saturday, March 02, 2013

Tao Kae Noi was founded in Thailand in 2004 by Aitthipat Kulapongvanich (also known as Tob). The Tao Kae Noi production facilities are in Nonthaburi and Pathumthani, Thailand. As a high school student, his non-academic life consisted of little other than playing video games. He succeeded in playing online games and selling his game points to other players. This was the starting point of making money, which gave him a lot of money until he accumulated hundreds of thousands of baht.

After his online gaming scheme lost its profitability, he tried to find the other way. He started selling stone-roasted chestnuts under the brand "Tao Kae Noi", meaning "Little Boss" ("Tao Kae" derived from Hokkien 頭家 thau ke, meaning "boss", and "Noi" being Thai for "little"). He was able to sell 30 franchises of Tao Kae Noi chestnuts. Seeing that he could sell a lot franchises, he decided to sell a new product. He tried to sell many products such as chestnuts, dry roasted longans, and seaweed. The best selling product was fried seaweed. This was his inspiration in continuing to top up his fried seaweed with the brand "Tao Kae Noi"

The company continuously develop their product and now it has become the leader of seaweed product in Thailand. They carefully select high quality and fresh raw material to export worldwide. It currently holds a 70% share of the market in Thailand. With many support from partners both in Thailand and overseas, the company could promote their market to the international market. From the beginning of the company, they still create and develop the new product to the market ( this history is copy a portion from wikipedia).

Ok, lets the focus in the snack.  I take a new product that imported from Thailand that Tao Kae Noi Tempura Seaweed with Original Style. This snack is square seawed (nori) that fried with tempura flour. Sorry i don't have image the snack because when I opened my family getting to taste it into empty left ha ha.. There many version of the snack there is original (without tempura) with many flavour like hot and others. The price is $ 1 or ID R 10000. The taste is salty and crunchy there is no doubt why the motto is "Delicious with good nutrients of the sea". 

Rating : 4,5 of 5 stars


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